Advertising Fast Food to Children Under The Age of 12

How fast does a fast food company in the United States spend advertising for children? In 2009, "fast food companies spent more than $ 2 billion on television, the Internet and social media sites in the fast food industry" (Brownell, 2009). That money shows that it is a big deal for the company to advertise to children, but it directly affects children of future generations. The purpose of this article is to persuade Congress to consider banning fast food advertisements for children under 12 years of age for children's programs.

USA (IOM 2006) Approximately 72% of food advertisements for young people in the United States are used for candy, cereal, fast food. Children, especially children under the age of 8, are particularly vulnerable to fast food advertisements, as they lack the ability to critically evaluate them (Mello, Studdert and Breenan, 2006). An ad ban for children is very popular in Europe. For example, Ireland prohibits candy and fast food television commercials and prohibits celebrities and sports stars from promoting junk food. Both Sweden and Norway completely ban junk food advertisements for children under 12 years of age (European Public Health Alliance, 2007)

Changes in health behavior: Reduce obesity by applying lessons learned from the cigarette control campaign

What is the cost of advertising children to fast food companies in the US? In 2009, "fast food companies spent more than $ 4.2 billion on television, the Internet and social media sites in the fast food industry" (Brownell, 2009). That money shows that it is a big deal for the company to advertise to children, but it directly affects children of future generations. The purpose of this article is to persuade Congress to consider banning fast food advertisements for children under 12 years of age for children's programs. First of all, I will briefly introduce the definition of fast food and the adverse effects of advertising fast food for children under 12 years of age. Show more

Influencing purchasing behavior - According to the Yale Land Land Food Policy - Obesity researcher's survey, fast food restaurants cost more than $ 4.6 million. Every day, children under the age of 6 see at least three advertisements advertising fast food, and teenagers report five advertisements. According to the survey, the brains of children are known to be susceptible to temptation and temptation of advertisement messages of food. Stimulation of consumption - According to a survey by the Rotman School of Management of the University of Toronto, community households that are restricted to fast food restaurants know that savings rates are lower than households with few fast food restaurants. Researchers believe that fast food will make money for people to get satisfied instantaneously rather than saving for the future