Advertising Distorts Perception of Self-image

Men and women have different opinions about themselves Both men and women are concerned about how other people see them. For this reason, men and women are increasingly serious about what they eat, the amount to eat, and the frequency of exercise. Normally, both are going to make these changes, so they look for an easy way to see what they want. Advertising companies noticed this shame and used gender anxiety for self-imaging. This can be confirmed with the 2008 Hydroxycut advertisement and the 2010 SuperPump 250 advertisement.

Over the years, people have always believed that idealized body images displayed in advertisements have a negative impact on women's perception of self-concept and body image. Researchers believe that the idealized image of a woman's body in advertising has a direct or indirect adverse effect on female body image satisfaction, self-concept, and in extreme cases, feeding behavior It is. According to Lucas, Crowson, OaposFallon, and Melton (1999), the thin ideal woman's body depicted on the media is consistent with an increase in eating disorders. "This thinks that women and young girls will apply unnecessary pressure to advertise and portray the most successful image, adapting to a particular body image, rather than their learning or economic independence image"

Everyday, young girls hit a distorted image of beautiful women. This is a real misrepresentation. The media plays a major role in this fraud. I think that young girls must look like magazine advertisements, television, movies, signboards, etc. Images that should make my body look distorted. Their image of their bodies is their perception and feelings towards their bodies. Therefore, their body image has a great impact on their self-esteem, confidence and self's overall value. Appearance and overall appeal are important for self-esteem. "The modern Western cultural environment tends to encourage and strengthen the desire for thinness, success and value often lead to weakness of popular culture, medium." (Meo Clinic, 2010 )