Advertising and Media are too White

Advertising and media are too white "According to country demographics, 6% of advertising managers and experts should be African Americans, the actual proportion in 2008 is 3%, 7,200 senior positions It corresponds to the difference "The media is too white, and many racial discrimination can be seen in the advertisement. Advertisements are mainly for Caucasian because the broad numbers indicate only Caucasian. Other races are lower proportion than white people, society likes pale skin rather than dark, advertisement and media are very white.

Of course, the media likes bad news, and the reader likes it. The story of fate and dissatisfied won the click. (Companies that spend large amounts of money to advertise on newspapers and television do not agree with the rights of more workers.) However, the media is responsible for reporting aggressive minimum wage investigation it might be. Last month, the US Census Bureau Kevin Rinz and John Voorheis announced a shocking new working paper on minimum wages. ("Distribution of minimum wage: evidence linking survey and management data." Here you can fully read the PDF format.) In this survey we have been looking at our own data for decades. Exciting conclusion Do you think employee's minimum wage survey in the crowd of trump age deserves one or two titles?

Report: The positive impact of raising the minimum wage continues "after several years and will actually grow"

This does not seem realistic. Perhaps the expectation for the new era of advertising should be too optimistic. Perhaps the advertising sales of traditional media companies (about half of the total, television dominates) may decline rather than just stagnation. Alternatively, as their evaluation suggests, digital companies may try to increase advertising sales at a compound annual growth rate of 15 to 20% or 10 years. The expectations for these two groups are undoubtedly too high. There are things that are not displayed in the advertising world or Wall Street.

In recent years, the media environment of children and young people is dramatically changing, so the advertising environment may change. Until now, advertisements for children and teenagers mainly included 30-second television commercials, but now they are not limited to product placement, immersive website, advertising game, viral marketing, mobile advertisement, social media marketing , Accurate behavior and location targeting. Advertising and entertainment are more closely related than ever. In many cases, the content is an advertisement