Advertising Analysis: Parisienne

Yves Saint Laurent launched their new scent Parisienne's advertising campaign. This advertisement features the world famous super model Kate Moss wearing a black corset and a pencil skirt. A gray coat of black charcoal was thrown to her fragile shoulder and a light pink rose was struck between her fingers. Her blond tassel was pulled down with somewhat cluttered hair and some of the hair stroked her fair skin. Behind this beautiful model, the notorious Eiffel Tower is floating on her left shoulder, and her right background has a huge stone statue.

Daniel Carasso founded Société Parisiennedu Yoghourt Danone and opened its first retailer on AndréMessagerStreet in Paris. He also created the brand's first advertising slogan: "Delicious and healthy, Danone yoghurt is the right dessert for healthy and healthy digestion." Danone creates a message that combines fun and health did. Before French masses can purchase at a cheese shop, first try Danone's small ceramic canned yoghurt, which is sold at a pharmacy. In 1941, Daniel Caraso and his wife left France and went to New York. Shortly after arrival, Daniel Carasso posted ads: yogurt business. He decided to investigate. "This is the Bronx store managed by an ancient Greek couple who makes 100-200 cans of yogurt per day for the region's cafeteria." By purchasing this goodwill he became a Dannon Milk Products Inc was founded. .

Research on commodity fetishism and other extended analysis of Marxist category is the focus of Sut Jhally ad code. Based on the analysis of products in Marx 's capital, Jhally applies categories of exchange value, value in use, surplus value and commodity fetishism to advertising and communication media. He applies this concept - and other Marxist categories - to a large number of documents in an interesting and provocative way, while providing insightful explanation in Marx 's commodity fetishism theory details. By doing so he criticized the attack on Marxism by Bohraral in criticism of "Criticism of Symbolic Political Economy" and "Production Mirror" and eventually did not go through Marx like Borrillard. Proof of various citations necessary for naturalization to prove this. Use values ​​etc.