Advertisements to Encourage Organ Donations in New York

According to the New York donor network, 10,000 New Yorkers are on the waiting list for organ transplantation and a new name has been added for 2.5 hours, but the proportion of New Yorkers registered as organ donors is less than half the national average . Because of these harsh figures, the New York Donor Network launched an unforgettable advertising campaign called "Nasty Waiting" in August 2013 and encouraged New Yorkers to register organ donations. One of the ads was posted on the subway in New York City (see picture).

In the past, young people who could not receive blood donation. As a result, donor organizations launched a campaign focused on fashion and youth to encourage donations to these people. This event focuses on TV, radio, Internet advertisement to attract young people. Socialblood.org contacts Facebook to encourage blood donation. Socialblood you can see below allows you to join group based on blood type. The effect of these efforts has led to more young people donating blood and then communicating words. Throughout word of mouth, young people around the world conduct their own advertising campaign to maintain vitality. In addition, work has also been created for individuals to connect with high school students and college students. Those people also organize and act on blood led by high school, university, even social organizations such as sisters, fraternity and clubs.

LiveOnNY and New York City Municipal Education Department have launched a five-course course to educate high school students about organ donation and transplantation. The goal is to provide students with the information they need to make informed decisions as organ donors. The donor registration age in New York State declined to 16 years old. Interactive activities fascinate students through case studies, infographic, video, text, blogs and provide a real world background. A high school science teacher can take a course with the body balance unit. LiveOnNY staff will train teachers in five districts to make the most of this new course.