Advertisements and Family

Advertisements designed to show the behavior occurring in the house can be used to create solutions to family problems. The young generation is a stingy problem in today's world. "Adolescents are raised in a world that looks like an adult but acts but does not have the privilege." The number of young people that only adults should have is shocking (Robertson). The idea of ​​talking to children about alcohol, drugs, tobacco or sexual behavior from "parents. Anti drugs" advertisements will stand out from their parents.

A more stringent alcohol advertising campaign focuses on the proposed reasonable advertisement and family education law (SAFE) introduced by RSC's Senator Strom Thurmond in 1993. And Joseph P. Kennedy II of D - Mass Rep. First suggested. Under the law, it is mandatory to include one of seven health warnings in all alcoholic beverage advertisements. In addition, the health and public service department must hold minor toll-free numbers quoted to warn of minors about alcohol, drink driving and pregnant drinking, and other topics.

Currently focusing on alcohol limited advertisements, the most common form of advertising is the so-called "lifestyle" advertisement. The content of the advertisement focuses on the meaning and desire of using alcoholic beverages rather than the product itself (Atkin, 1987; Aitkin et al., 1988; Atkin et al., 1983). These ads depict a universal positive portrayal of the use of alcohol and direct the use of alcohol directly or indirectly into positive images, popular heroes, popular events, and a rich and fashionable lifestyle I will connect you.

The focus of this research is on the influence of TV advertising on youth participation in family consumption decisions. As young people 's exposure to TV commercial increased, personal lifestyles changed as personal values, norms and actions evolved. In this survey we are talking about various aspects of advertising effect by family and friends. Young people in urban, suburban, sub-rural, and rural junior high schools and high school towns in Georgia were asked to fill out anonymous self-registered questionnaires.