Advertisement in the Digital Age

Teixeira believes that advertisers can not purchase attention of viewers, but they need to acquire through advertisements. Believe it or not, there is science behind the advertisement. Psychologists and marketers have been researching factors that stimulate the brain for many years. Advertisers need to do market research. In other words, you need to use an objective and scientific approach to advertising. Researchers found that the possibility of jumping to the next ad is low enough that the audience gathers attention.

Social media is often referred to as "necessary evil" of marketing and advertising in the digital age, and proved to be a time-consuming game changer for small and medium-sized enterprises. How bad is the core of this tool due to the impact of social media platform on our lives and marketing strategies? With the increase of 3 billion active users, social media is not just short-lived. Platforms like Facebook, Twitter, Instagram, Snapchat, etc. will silently enter our personal lives and occupational lives and will not schedule packages.

After reading over 150 economic works on nearly 10 years of research and advertising themes, I gradually noticed that all the value propositions of advertisements were severely degraded in the digital age. Instead of supporting news gathering, we abandon social contracts to make ads ethical, as more and more advertising costs are spent on the platform. We always have several versions - ads support not only news but also howdy doodies. However, the actual situation has gradually deteriorated, and the rationality of the advertisement has been proved that our share of advertising revenue is getting smaller and smaller. Of course, this platform is practical, but mathematics has changed completely, so the related industries (technology, advertisement, media) have not yet reached an agreement.

Now, the advertisement era is updating this list with 15 best campaigns of the 21st century. In the past 15 years, the media used to provide advertising and marketing, and information, as dramatic dramatic changes as digital media and interaction change the way people view and focus consumer brand information Has been achieved. Control shifts to the timing of messages from marketers and traditional media and forces consumers to see ads as a tradeoff between remote control and watching ads using a mouse. Traditional media finds that they are still struggling to maintain relevance, as digital media is seriously damaging consumers who may see advertisement information. Streaming video services such as DVR, podcasts, Netflix and Hulu are challenging television and radio modes while expensive press releases are free online to collect viewers but do not advertise, clean out all generations of magazines and newspapers .

Fifteen major advertising campaigns in the 21st century will be part of the e-book 'Ad Age: Top Advertising Campaign'. The e-book also includes 100 major advertising campaigns of the 20th century. Amazon, Google Play, iBooks, Barnes & Noble, Kobo e-books are available from these retailers.