Advertisement in Magazines: Sara Michael´s Company Case study

Not only superficial values, people read magazines everyday. Some read books to deepen their understanding of the surrounding world, others are watching advertisements. Many people do not think twice about words or pictures. But if people do this, they will see the truth. There is a tendency to buy products based on simple advertisements of companies and how they persuade them to buy their items. All product advertisements are formatted so that the product is open to the public and can be purchased.

In today's world, advertisements are often used to persuade people to buy specific products. There are many ways to accept advertisements such as television, magazines, billboards. Advertising companies are targeting specific types of people who are most likely to purchase products. There are various kinds of consumer advertisement. Demand driven consumers are just people who need to be based on demand without spending extra money on noncritical items. The second type of consumer is a mutual trained consumer who purchases products for their own purposes, not for others. Finally, the last category of consumers are external consumers who impress others or buy products to belong to others. In addition, advertising companies can target both adult men and women, sometimes two ads. In this advertisement, the main target is an export oriented consumer.

Magazines and TV are good examples of platforms. Broadcasters generate revenue by connecting consumers (in this case) watching television to the advertising sellers, individuals, or companies. Television programs earn money at broadcasting stations by connecting viewers with advertisers while providing entertainment. Newspapers, YouTube, and even Google are the same. I call this platform, but they are basically similar to family representatives, but they are brokers.

Every day we are exposed to thousands of advertisements, whether they are television commercials, magazine advertisements, or even online brand names. Professor Michael Mink of Armstrong State University saw 3,584 advertisements on TV and found that 17% of them were directly related to commercially available foods and that many advertisements were fast food . Large amounts of exposure to commercial foods are causing problems for children around the world, including childhood obesity. The Center for Disease Control and Prevention 2015 discovered that the number of obese children is more than twice as much as 30 years ago. Commercial food promotion for children is not the main reason for the increase in childhood obesity, but food advertisement plays a big role.