advertisement (n.)

Early 15c. , "Written statement, attention (something), announcement" (anything is often sold); Old French respect (15c., Rebellious as an advertisement later, French was rejected but accepted in English) From, Avertir "turns, directly, realizes" (see advertisements). It means "An announcement in a newspaper or other publication (usually paid)". It is a major contemporary meaning that appeared in the 1580's and was fully developed by the 18 th century. Expanded to website later

Advertisements are so numerous to be read carelessly that it is sometimes necessary to gather attention through the glory and eloquence of sometimes sublime, sometimes even poorer promises. Commitment, big promise, advertising soul. I remember a very good quality ball wash - it gives a razor a sophisticated advantage! ... Advertising transactions are now near perfection, so it is not easy to improve. [Johnson, "Idol", January 20, 1758]

In 1895, an American advertising agency NH Ayer & Son used telegrams to contact national publishers and state authorities to talk about grain production issues and to discuss the advertisement schedule of Nichols-Shephard, a customer of agricultural machinery company We worked on creation. Scholars believe that marketing research is the first to address marketing / advertising issues. Between 1902 and 1910 George B Waldron, who worked at the Mahin Advertising Company in the US, used tax registrations and the city register and census data showed the ratio to advertisers. In the early example of simple market segmentation, income capacity in a different occupation from an educated illiterate consumer

By 1900, advertising companies have become the focus of creative planning, and advertising has become profession. Initially, the agent was an agent in the newspaper advertising space. N. W. Ayer & Son is the first full service organization responsible for advertising content. N.W. Ayer opened in 1869 and is in Philadelphia. In 1893, 104 companies spent more than $ 50,000 on national advertisements, most of the medicines that gained the patent sold disappeared by the Federal Food and Drugs Act in the early 20th century. Seven innovators appeared in this era: Quaker Oats, Armor Meat, Que Die Meat, American Tobacco Company, P. Lori yard cigarette, Remington typewriter, Proctor and gamble soap. By 1914, two thirds of top advertisers came from five industries: 14 food producers, 13 cars and tires, 9 soaps and cosmetics, and 4 tobacco.

The advertising industry is up to date. Until the beginning of the 20th century, the main job of advertisers was to buy and sell newspaper space on behalf of customers. Eventually, these customers began asking advertisers not only to purchase space but also to write advertisements. Unfortunately, most of the products that early advertisers were paying attention to was the type of snake oil (these "miracle products" are usually just colored water, so companies selling them are often advertisements You can pay the budget.) This did not help the public to see the outgoing advertising business.