Advantages of Personal Selling for Custoomer's Satisfaction

Marketing enables you to sell products and services to others to help individuals and organizations meet their needs and needs. Personal sales are usually done at some point in the sales process. The personal sales process allows marketers to freely adjust messages according to customer information needs. In personal sales, marketers contact directly with potential customers or customers, listen to concerns, answer specific questions, provide additional information, notify, persuade, and to provide other products or services You can even even recommend it.

First of all, what is "non-personal" advertisement? There are two basic sales methods. It is for personal and non-personal use. For individual sales, it is necessary for the seller and the buyer to gather. This has advantages and disadvantages. The first advantage is time: the seller has time to discuss all the contents of the product in detail. The buyer has time to ask questions, get answers, and check evidence to support or oppose purchase. Next, the seller can easily find a potential buyer. When you enter that store, you may be interested in the item the store sells. Like stalls at McDonald's, stalls and doorway vendors simply scream and "cry there, you want to order food," or you can knock on the door and start spying activity . focus on. Since then, they have conveyed their information to individual customers and have always given them the willingness to give them

Personal sales are defined as verbal communication with potential purchasers of products intended for sale (promotion - personal sales, nd). The advantage of this is that it may affect customers more than advertising. The disadvantage is that it depends on the attitude and skill of the salesperson to convince customers. Perodua Myvi sells it directly and sells directly to the salesperson. Most sales representatives who do not work directly at the company can attract customers by reducing the price of Perodua Myvi. This is because you can deduct the price using a fee. It is more convenient to purchase from showroom sales staff, but everything is handled by them and the quality of service is much better.

Personal sales are non-personal means of advertising mix. The company's sales staff creates and communicates customer value through personal dialogue with customers (Kotler and Armstrong, 2010). Personal sales can be used for many years, perhaps this is the oldest occupation in the world. Sales representatives have various names such as sales representatives, sales representatives, regional administrators, account administrators, sales consultants, sales engineers, agencies, and customer development personnel. According to Keegen & Green (2011), personal sales is sales communication between a representative of a company and a potential buyer. In general, sales representatives persuade potential customers to force purchase, and his job is to introduce products using their strengths and weaknesses. The main step to persuade people to sell is to comprehend the company's efforts to understand customer needs and solve customer problems.