Ad Analysis- Beauty Campaign

What can you see when you look in the mirror? You are focusing on your natural beauty and your faults. Most people in today's society can think of at least one of the characteristics you want to change, including face structure, weight loss, or even hair color change. This is because advertisements including pretty men, women and children are posted on TVs, magazines and signboards all over the world every day. From this point of view, society is expected to follow this unrealistic beauty standards - tall, thin, young, long hair, ideal blonde hair, perfect skin tone and symmetrical face Feature.

I'd like to talk about the Dove Real Beauty event. This is one of the biggest conceptual advertising campaigns in 10 years and is one of the most notable success stories in contemporary marketing (Huffington Post, 2014). It was originally an exhibition held in Toronto, expanded to signs, TV commercials and online videos. In addition to winning numerous advertising awards at the event, product sales in 2014 jumped from $ 2.5 billion in the start year to $ 4 billion (Jack Neff, 2014). Recognizing the impact of society's perceptions on ideal beauty standards on children, the campaign continues to succeed in Australia this year. Their mission is to help children grow with positive positive self esteem while drawing out their possibilities to the fullest and they use the label # MyBeautyMySay to prepare for their beauty .

The event began in September 2004, and a highly respected advertising campaign introduces genuine women whose appearance is not mere stereotypical beauty norms. The advertisement requires the audience to judge the appearance of the woman. The second phase started in June 2005 with six actual women in advertisement, with actual body and actual curves (this is what advertisement said). The pigeon continued to work to expand the narrow definition of beauty, and in February 2007 began the third phase. "Beautiful from the age" event celebrates more than 50 wrinkles, stains, gray hair etc.

In 2004, Unilever started a really beautiful dove sports. This activity emphasizes that the definition of beauty is a narrow and stuffy stereotype and society decides what beauty is. Society is accustomed to believing that some appearance represents beauty, but the result is that many women can no longer see their true beauty. In April 2013, Dove expanded the event with a wonderful video called Dove Real Beauty Sketches. This is incorporated into this Thursday thought. In the video, women explain themselves as forensic sketch artists who can not see their subjects, artists and themes are separated by hanging parts. Then these same ladies were explained to the artists by strangers they met the day before.