In the video game industry, developers often leave their existing studio and start their own studio. A particularly famous case is the original "original" independent developer Activision created by the original Atari developer. Activision has grown into the world's second largest game publisher. At the same time, many original developers quit other projects. For example, the founder Alan Miller quit Activision and runs another video game development company, Accolade (currently Atarinée Integrums).
The initial competition between Activision and Atari still dominates the game industry and has made a major contribution to the development of the game industry. In 2010, console game packaged product sales declined 8%, but online revenues grew rapidly. Activision can anticipate this change in the game industry's market and put himself in front of customers. In 2010, about 50% of Activision's total revenue came from digital resources. Since the merger with Blizzard, Activision is increasingly independent from the console.
On July 9, 2008, Activision merged with Vivendi Games and eventually included the Blizzard brand as the ultimate holding company. On July 25, 2013, Activision Blizzard announced the acquisition of 429 million shares from the major shareholder Vivendi. As a result, Activision Blizzard has become a completely independent company. Blizzard Entertainment was founded by Michael Morhaime, Allen Adham, Frank Pearce on February 8, 1991, and a year later he received a bachelor's degree from the University of California Los Angeles. To find a company, they donated about $ 10,000 each, and in the case of Morhaime, he received a loanless interest from her grandmother. In the first two years, the company focused on creating game ports for other studio. The port is J. Trukien's Lord of the Rings, Vol. Battle with me Chess II: Chinese chess