Absolut Brooklyn Campaign’s Objective

In summer 2011, Absolut Vodka launched Absolut Brooklyn, a limited version of a new red apple and vodka ginger. They collaborated with film producer Spike Lee. He designed the style of painting drawn on the bottle. This is where he grew up, he drew a bend, turning is a place to entertain. Prior to the event, Absolut was producing three city themes, New Orleans, Los Angeles, Boston. There are several reasons for choosing Brooklyn.

One of the most successful periods of the Absolut event was the Absolut series city. This period is a reasonable continuation of the Absolut object. However, this time each object is specific to a specific city. Through these series, Absolut Vodka is in the center of almost every city in the world. A creative artist put bottles in the pool in Los Angeles, Central Park in New York, Mist in San Francisco, Chicago. In fact, there are representatives of these series in all major cities. Absolut will wait for the next ad to choose a city. Absolutely Chicago 's idea was brought about by its second name: Windy City. The advertisement is traditional and uses only three colors, blue, white and black. It looks like an initial advertising campaign: a symmetrical layout with few design elements and color schemes. But the strong wind in Chicago blows letters and their lids off the bottle.

The campaign period of absolute subjects is entirely different from the initial one. There are more complex concepts, designs and colors than advertisements in the early 1980s. However, the main functions such as the bottle image of each advertisement, the bold sun's dialogue with two word marks at the bottom of the page, the symmetrical layout, etc. are still maintained. The period covered by Absolut begins after the event, and the product has been on the market for four years. Advertisers are now looking for new ways to present famous bottles. During this time, the artists made various items in the Absolut bottle. The bottle is no longer made of glass, it is composed of lights, trees, landscapes, mountains and so on. The image of Absolut bottle is firmly established in the minds of consumers, so even if advertisement does not contain photos of actual bottles, it is widely recognized in all advertisements.

Absolute campaigns have different types of advertisements. There are only a few of them: absolute products, absolute commodities, absolute cities, absolute art, absolute fashion and absolute preferences. The first category is the Absolut item, and the advertiser focuses on the image of the bottle itself. All ads during this period are almost the same as those of Absolut bottles. All advertisements are done in black, white and blue. The background is dark except for the spotlight behind the bottle. This tag contains only two words written in bold white sanserif font at the bottom of the page. Early advertisements were overwhelmed by their ideas and simplicity of execution. Most ads use a symmetrical layout, set margins, there are no diagonals on the page. This type is very clear. The artist does not end the page, but only a few design elements