Roger von Oech, author of Head of the Head of A Whack, made an unusual suggestion that casual thinking increases the efficiency of creativity. This particular concept is uniquely a proprietary way to propose new problem solving methods. Looking at creative ways, the ambiguity of the world helps anyone to create new ideas. In chapter 7, we will first describe an example of obscuring this case. Indeed, the title of chapter 7 is "Avoid ambiguity".
• The reliance on companies is increasing to make more effective use of irrational aspects of human nature. At the time, Royal Dutch Shell's planning manager, Pierre Wacker (see the article) was a Belgian who was persuaded to abandon the editor of the French-German philosophy magazine and join the company. After the terrorist attacks in the United States on September 11, 2001 and the great uncertainty in the 21st century, the appeal of the scenario plan is even higher. According to Bane's annual management tool survey, fewer than 40% used companies in 1999. But by 2006, its use has increased to 70%. For the plan of that scenario, the New York Trade Commission decided to establish a second trading floor outside the World Trade Center in the 1990s.
In a series of retirement reports of Shell CMD in 1981 and 1982, Pierre Wack borrowed the phrase "corporate rain dance" from the organization theorist Russell Arkoff. The ceremony took place at a specific time when the strategic planning process was started. "It does not affect the weather, but everything that happens afterwards has a good connection and explanation with this raindance," Wacker said. "And some people like it very much." Wack is convinced that institutionalizing creativity in corporate strategic plans to avoid rain dance. He believes in the scenario. Because they follow a different rhythm from the annual strategic cycle and make it possible to see the reality the organization may be overlooked.