A Very Brief Look at Starbucks

The logo is clearly identifiable and can be seen from a distance. From 1971 to the present, the Starbucks logo changed three times. The logo is a mermaid on both sides known as a siren of Greek mythology. The logo designed by Terry Heckler has a brand consultancy called heckler Associates and designed a new balance for customers tailored to the Cinnabon logo. Starbucks is known for a wide range of products ranging from unique coffee to T - shirt souvenirs.

II. A brief history of Starbucks When you look at Starbucks today, I can not imagine that a company (Starbucks) with more than 20,000 companies in 61 countries was a small retailer with only three employees. In 1971, three scholars, Jerry Baldwin, Zev Siegel, and Gordon Bowker, opened a small shop in the Pikes Place Market for their commitment to making premium coffee. The initial goal of Baldwin, Siegel, and Bower was to expose Seattle's sophisticated coffee culture that brought the San Francisco Bay Area. Three people saw Alfred Pitt, an experienced coffee bakery from Berkeley, California, and they taught them the technique of roasting deep coffee. Baldwin, Seagel, Bowker accepted this knowledge, created its own barbecue and mixture, and distributed it to the store.

Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal is to sell the best quality whole beans and coffee (Starbucks timeline and history, 2004). In 1982 Starbucks grew to five stores and began offering coffee to restaurants and coffee bars. Harold Schulz was recruited as a retail business and marketing director. Harold Schulz persuaded the founder of Starbucks to open a coffee bar in downtown Seattle in 1984. With the success of the Seattle coffee bar, Schulz left Starbucks and started his own company called Il Giornale.

Starbucks cooperates with a marketing company called Hammarplast. Hammarplast and its vice president Howard Schultz are helping Starbucks promote their products. Later, Starbucks hired Schulz to be responsible for marketing and retailing. Schulz traveled to Italy, observed the way Europeans sell delicious coffee and went back to the United States to tell Starbucks founder that he had copied the Italian coffee idea. His proposal was rejected and he set up his own coffee bar called Il Giornale. A few years later Schulz opened two coffee bars. In 1987, the founder of Starbucks agreed to sell their business to Schulz for $ 4 million.