Narcissism is now considered "fascinated by myself and attracted to others", and pursues ambition for self satisfaction, control, and self-centeredness. "(Vaknin 1). This self-centered disease was named after the Narcissus of ancient Greek mythology - he was fascinated by the reflexes that disappeared before this, the roots of love It is deeply rooted in the source of myths.
This research entitled "The Origin of Children's Self-Love" has a fatal flaw: It only defines narcissism from external signs, but does not touch narcissist's inner life. This study limited this interpretation of their research design and data using this fully externalized narcissistic definition (essentially the emergence of narcissists), thereby limiting the convincing power of their conclusions . Contradiction inherent in the definition of research narcissism reflects this problem. "Narcissists believe that they feel better and more personal than others, and they believe they deserve special treatment.When narcissists feel humiliating, they are easily aggressive and even violent Risk of drug addiction, depression, anxiety "(1 page)
Cross-cultural studies of self-narcissistic differences are rare. On the contrary, there is a positive correlation between narcissism and individualism, and since there is a negative relationship between self and collectivism, these characteristics are used as agents of narcissism in some studies. However, this approach can misuse the concept of individualism and collectivism to create overly fixed, comic like, opposite categories. Still, there is research that examined the difference between a certain personal culture, American culture, collectivist culture, and advertising products between Korea. In the magazine advertisement in the United States, Koreans are emphasizing the importance of social integration and harmony, while emphasizing people's uniqueness and identity is more inclined.