A Solution to Poor Sales of Sony Televisions

Executive Summary: This report aims to find a solution for low sales of Sony TV. According to our survey, Sony has shown that it is necessary to develop a high-capacity, high-quality 3D compatible 3D television with Internet that can easily be integrated with competitors at a competitive price. Literature review: Sony does not manufacture televisions that meet consumer needs. Sony's television department is losing money, and they do not have concrete plans to reverse the situation. Sony, the world's second-largest TV producer, has been lagging behind Samsung and is catching up with LG (Hyun-joo, 2010).

Television is an important part of Sony Electronics. The television industry includes sales of flat panel TVs and HD LCD TVs. Sony is leading the market with BRAVIA's LCD TV. In other TV markets, Sony has a competitive advantage over other companies. Through S-LCD, a joint venture with Samsung, Sony acquired an LCD panel at manufacturing cost. Sony's main competitor is Samsung Electronics Co., Ltd., which makes Sony a long delay in the global flat screen TV market (November 19, 2009, bbc.co.uk). Like Samsung, due to the intense competition of other major Sony competitors, industrial competition is also fierce; LG, Panasonic, Philips. One example of intense competition in the LCD TV market is that Sony is selling 15.2 million LCD monitors worldwide, but it is still second (Sony Annual Report, 2009), sales increased by 43% It shows that.

It is a secret that Sony has struggled for nearly 10 years. Because of management and calculation errors, Sony was unable to use the transition to LCD TV and the traveling time was delayed. According to recent revenue forecasts, Sony expects its mobile sector to lose $ 1.7 billion by March this year. Sales of television reached saturation point, so sales of 4K television are solid but insufficient to compensate for other stagnant fields. Even if Samsung saw a decline in the mobile sector because sales dropped by nearly 60%, what can Sony do to compete or even succeed?

When Sony announced the announcement of 84-inch 4K television a year ago, it also brought a Sony 4K media server. Content is necessary to extend the sales of 4K television. This is what we could not offer for a while with traditional broadcasting. Enter the Sony 4K media server that functions as a gateway to 4K media on the Internet. Today, Sony is offering more than 150 4K titles on media servers, and this list is expected to expand significantly as more movies and shows begin to convert to the new format. Although the original design of the FMP-X 1 4 K media server is bold, Sony has adopted a more traditional approach to reduce footprints, and its second generation counter section looks after the jump I can do it