Ouellette has started his career as IT Director of ALCAN. ALCAN's leadership is working hard to raise leadership in the IT department and to save expenses for all divisions in the company (Dubé, 2009). To do this, ALCAN's leadership has created a new VP position that will take over the entire IT department. This is a challenge for Mr. Ouellette because there is no clear definition of the newly born position and the IT system is not strictly managed by the internal IT service.
In 2012, SAB Miller began operations in the complex political, economic, social and technical fields. In order to evaluate and propose SABMiller's strategic position, it is best to analyze the macro environment that can identify key environmental factors. This can be done by the analysis in Table 3, which provides a comprehensive list of the impact on the success or failure of a particular strategy. Through the PESTEL analysis (Tomas, 2007), it is clear that SABMiller faces several challenges in reducing operational costs with more stringent political and legal factors and stricter environmental regulations. In addition, the size of the issue will expand due to unpredictable exchange rate risk (soft currency) and climate issues (water risk).
As mentioned earlier, technical changes are obviously destructive. It challenges traditional boundaries and institutions, but it can also be used to build a better world as technology shapes social, economic and political life. New technology brings about major changes in every aspect of human activity. Only by critically thinking about the world including the virtual world and the real world, we can plan intelligently for the future. "When my life sits on an armchair and pushes a button, we are closely approaching the ideals of modern utopia, which is not an ideal prospect: money, ambition, youth, desire, personality, name There is nothing wise for us. "- Electrician, 1892