A rhetorical approach to zones of meaning and organizational prerogatives

The meaning is extremely important for research and practice of public relations. Therefore, the rhetorical view of public relations provides an opportunity to solve the influence of vocabulary and other symbols, and thus becomes a powerful candidate for the dominant paradigm of public relations research and practice.

This model makes us acknowledge that PR needs not only to communicate but also to convey specific things.

According to Shockley - Zalabak, the meaning - centered approach is "how to understand organization 's communication by discovering how the organization' s reality is generated by human interaction. This approach is not fully addressed in this perspective about messaging and messaging, not what communication is and why it works. : 38 Historically, organizational communication was primarily driven by quantitative research methods. Functional organization communication research includes statistical analysis (survey, text indexing, network mapping, behavior modeling, etc.). In the early 1980s, the interpretation of the revolution was done in organizational communication. Text dissemination and organization in 1983 in Putnam and Pakanowski: interpretation method

In the 1950's, organizational communication focused on the role of communication in improving organizational living and organization productivity. In the 1980s, this field departed from a business oriented communication approach, focusing on the role of communication within the organization. In the 1990s, as organizational communication scholars came to pay more attention to the possibility to convey the repression and release of members of the organization, I felt the impact of critical theory on that field.

Organizational communication is the study of interpersonal relationships and organizational behavior management within complex organizations. Curriculum work in organizational communication provides a qualitative approach to data analysis (category development and descriptive observation techniques) and quantitative methods (measurement, psychological category and behavioral design). Teachers believe that these methods are complementary; many students try to master in two modes.

Organization Theory includes methods of organization analysis. Organizations are defined as social units of people whose structure and management meet their needs or are designed to pursue collective objectives. Organization theory includes a rational institutional perspective, division of labor, bureaucracy theory, and accidentality theory. In a rational organizational system, there are two important parts. The specificity and formality of the target. Division of labor is a specialization of the role of individual labor and is related to the increase in production volume and trade. According to modern theorist Frank Dobin, "The modern institution has a transparent purpose and we are evolving into a more effective form." The concept of Max Weber's bureaucracy is characterized by the existence of a non-personality position to win, not winning in inheritance, determination of governance, specialization, command system, clear responsibility and limited authority.