A research Proposal on the Study of Market Potential of Fast Food Restaurants in India

Research proposal on the possibility of Indian fast food restaurant market Introduction This proposal is aimed to study the market potential of Indian fast food restaurant service. It focuses on understanding the importance of young Indian consumer choices and factors that affect the needs of fast food restaurants. It is also aimed at studying fast food consumption patterns, especially from the viewpoint of the frequency of visits and selection of fast food restaurants.

Through this survey, consumer perception of fast food restaurants, and how fast food restaurants try to understand how to use the marketing mix strategy to effectively attract and maintain status during the recession. In addition, fast food restaurants can compare strengths and weaknesses to strengthen or improve occupations and reduce their strengths and weakness themselves. As a result, fast food restaurants stand out in the food service industry and can develop more competent marketing strategies to compete with other competitors. The fast food restaurant also needs to understand effective media advertising methods suitable for entering the market, especially the broadest fast food market, student market

This study was conducted at Jaya Jusco and Mahkota Parade's fast food restaurant in Melaka. Also, the target respondents to the survey were consumers of fast food restaurants. 400 consumers are randomly selected. The reason for choosing respondents in these two places is that Jaya Jusco and Mahkota Parade's fast food restaurants are crowded with consumers in different target markets and these consumers are involved in the investigation. Therefore, considering these consumer perceptions and decisions on fast food restaurants, and obtaining accurate and accurate results, so that the fast food industry will help to occupy more market share in competitive markets There is no mistake.