A more customer oriented business

Silk & Soft Srl is a family-run company whose activities are in retail sales of silk textures including home delivery service. Since its founding in 2002, the company continuously sends e-mail product catalogs, establishing a network of loyal customers by providing high quality materials mainly from Asian countries (China, India, Malaysia etc.) I did it. In the first year, the number of employees in Romania's silk texture market is limited and competition is small, so this project has proven to be highly profitable.

As mentioned above, the most important market-oriented business is customer. As with production companies, one of the main goals of marketing-oriented or customer-oriented companies is long-term profitability. However, we recognize that organizations that follow a marketing-oriented model offer superior customer value through product innovation and that products and services tailored to customer needs directly correlate with generating revenue It is. Over time, the history of marketing has changed significantly, especially in the integration of technology and big data. The origin of marketing is much easier than modern marketing, mainly concerning administrative relationships and personal sales.

Along with the development of the business, marketing changed from sales orientation to broader customer orientation. Today, marketing is increasingly focused on the development and implementation of competitive strategies. Therefore, it is the responsibility of marketers to understand the changes in customer needs and to introduce appropriate products to the market at the right time. The company's existence depends on it. Marketing is more than just propaganda and sales. This involves finding the potential customers who want to work together, taking the steps necessary to turn them into customers, providing the services that will benefit them, building a business relationship with them, and It is a comprehensive approach to creating recommendations and repeating business.