A General Model of Publication

The general model of publications may differ greatly in media and materials, but publications always contain the same common process (Figure 1). For online publications, this model automates many of the relevant steps (see Automated Document Processing Module). Figure A shows the release process model. Regardless of the type of related publications and materials, the same general step mode occurs. This model includes all of the above stages but is a more formal form.

Model selection is based on the dissemination of models defined by use or reference in mass media, business school publications, and publications and advertisements of consulting services organizations. The following is a selection of the major models that outlines the important aspects of the model and highlights the relationship with the research. In general, this theory is not particularly useful for several reasons, including the fact that it ignores important aspects, such as examining the role of followers. And as Peter Wright (1996) commented, many years of research has failed to find a clear association between specific traits and the success of leadership. Nevertheless, acceptance of property theory is very high.

In general, the PR theory is divided into two major categories: communication theory and system theory. The theory of communication is based on the mode of communication. Communication has four basic elements: sender, message, media, and recipient. The initial communication model was unidirectional communication, the latest one was bidirectional asymmetric and bidirectional symmetric model. In traditional one-way communication models, the process is very simple. The message is sent from the sender to the recipient. In the modern two-way communication model, the sender also plays the role of the recipient, and vice versa. This is his first communication mode. According to Grunig's theory, there are four PR models. General practitioners believe that this model represents the evolution of science, and finally the modern interactive theory. The first two types are based on one way communication.