A Depressed T-Rex Rediscovers Joy in Audi's Debut Spot for Driverless Cars

How do you encourage technical miracles of unmanned vehicles by way of making real people visible? Audi's answer is the story of frustrated Tyrannosaurus Rex who rediscovered his desire to lose his life.

In this online advertisement created by Razorfish and directed by Stink's Stephan Wever, once horrible dinosaurs were involved in the identity crisis of the modern world, people stepped into his short arm confidently with a broken YouTube episode It was. Even if I could not participate in the sports competition, he was depressed, but my life has changed as Audi was driving a car. There are several technologies and it seems that even a small affiliate company of T-Rex can enjoy it

German animation studio Sehsucht handles impressive visual effects in the movie - as explained by Florian Zachau, head of VFX, it is difficult to irritate the dinosaur. "The biggest challenge is to frustrate the dinosaurs - Rex's somewhat hard characters and animators can be used to express sad expressions and gestures, especially the interview scenes are not easy.

As most semiotic analyzes show, the narrative structure has a simple structure that combines the main theme (T - Rex) and object (wonderful, powerful, respected). He suddenly faced a crisis (separated from things). In most cases, plot development involves opponent (short arm) and assistant (Audi). In other words, T - Rex ceased adapting to the world in which he lived, and lost his power as he fell into the Great Depression. A story plan developed here to achieve reunion with T - Rex and his reputation. To do this, T - Rex must use Audi as a magical tool to achieve that goal and complete the story. T-Rex does not just want this car, it needs this car to regain its majestic identity.

Unmanned driving vehicles may hurt driving pleasure on general roads, but by clearly separating hobbies from tools, unmanned driving vehicles may be a gift to gasoline cars everywhere. Jon Porter is a TechRadar unmanned electric car enthusiast. His column "Transporter" discusses the biggest progress in the region each week and its impact on the future of traffic. Look at the first part of the column, "Why is not the electric car other than the driver getting down?" Why will not an electric car other than the driver ever take off?

Auto-driven vehicles are farther than we think. Despite the development of Audi, Volvo, BMW, Mercedes and several other manufacturers, we still have a long way to connect the city with unmanned vehicles. However, connected autonomous vehicles are technically or technically not, but are hampered by the infrastructure. The ultimate goal of an automotive vehicle is to make it impossible to control the driver, traffic signal, signal. Cars communicate with each other to predict movement. Traffic is digitized and moves like a smooth, functional machine, so there is no traffic light. But this future depends on the absurd infrastructure we do not have at all.