A Comprehensive Study of the Satellite Radio Industry:

Introduction Whether people are willing to pay 12.50 dollars a month to purchase commercial free radio stations to broadcast their cars and home appliances. Both companies and many major investors are betting that they want to invest as much as $ 3 billion. In 1997, the Federal Communications Commission (FCC) approved a part of the S band spectrum for satellite radio, and two companies purchased the band and today two competing satellite radio companies, Sirius and XM I just started.

Satellite broadcasting is an emerging industry with only one pair of competitors and XM satellite broadcasting is a gorilla of 800 pounds in this emerging market. Four of the five listeners subscribe to XM, which is the highest rated satellite broadcasting service, and in the United States more than 2 million paid users are using it. One of the main advantages of satellite radio is that if an individual prefers one or two channels, they can sound high quality CDs throughout the country. In many cases, this alone proves the validity of the equipment and the subscription fee. In order to allow users to move from one coast to another, XM uses the two most powerful satellites of the entertainment industry (XMRadio.com) suitably named "rock" and "roll" .

Satellite and wireless technologies are gaining great advantage in the fierce competition and tide of the multichannel video market in the United States. Both XM Satellite Radio and Sirius Satellite Radio are exhibiting the latest products in cars, stars, and music-filled stands. Industry leader XM announced that the total number of users reached 36 million at the end of 2003, compared with the cumulative total of about 350,000 customers at the end of 2002. For rival Sirius, the number at the end of 2003 was 261,000. This is because the growth of users in the fourth quarter exceeded the growth of DirecTV, the leader of satellite television service. XM added 430 thousand in the fourth quarter and DirecTV added 45 thousand new users (see figure). XM announced that it will be the first time in the satellite radio industry to display radio services on JetBlue Airways and AirTran Airways flights.

Martine Rothblatt (formerly Martin) is a good example. He / she integrated satellite technology and wireless service (then completely independent technology and industry) into the Sirius Satellite Radio. It became Sirius XM Holdings with market capitalization of $ 24 billion. Although there is no history of drug discovery, in order to save her daughter's life, she established United Theraputics to complete drug discovery that can save her. The market capitalization of UT currently exceeds 600 million dollars. Martine is also one of the top 25 CEOs in the world. More importantly, her daughter 's life was saved by reaching, connecting, creating, and building her field just like many others.