A Click to Humanity: Media and Friendship

Christmas Eve 2002. Our small apartment is very quiet; my children are less than 5 years old who are anxiously waiting for the magical moment of midnight. The clock rang at 12 o'clock and laughter started filling the room. This is the time to open a gift, this is the time to start fun. The excitement is full of air. But this year it is not. This year we are not celebrating with our quite big family, they are now hundreds of miles away. Even if there is happiness in the room, there are not hints there, so there are still hints of depression.

More than a century ago, before the emergence of social media William James said, "Human life lives in this small life, and the best is its friendship and intimacy ... but they leave them Friendship and intimacy They expect to grow like a roadside if not cultivated and "protect" with inertia. "Social media is a very attractive platform that can keep a wide range of social networks with hundreds of people. But how much of these online connections are real friends? True connection between real friends Do you have a lot of "friends" on Facebook to reduce or raise?

For social media, it may be another story. There are only two choices: friends / followers and clickers. Then the content will find you through the lens of a friend. This kind of human race has a big influence on news entering your feed. Quality will vary depending on factors such as social network, device, time, friends, last click. Many people who are not news fans do not use the News Aggregation application. Interestingly, however, once they took time to contact them and set them, they noticed that they will bring mixed benefits over time. It also gives people a sense of control while allowing more attention from diversity and information sources.

Say this: was it the last time you built friendship with the brand? When was the last time you clicked on a company post? Due to the explosive growth of social media, your average audience is being attacked with thousands of content every day. This is a lot of words and information to be absorbed. The ugly fact is that your average audience does not want to be your brand friend. He or she wants to build a relationship of trust with people like them. In fact, only 15% trust the brand, only 84% trust the people you know. This is where the employee claims