A Case Analysis: Mahalo Company

Case Study: Mahalo Company Mahalo Company was founded in 1953 and has been a leader in the financial industry of the United States for decades. Mahalo is known for providing high quality financial services to major customers such as US banks, investment companies and insurance companies. The Mahalo Company has 3,000 employees nationwide from the West Coast to the East Coast of the United States and 500 employees work at headquarters in southern Florida.

Mahalo is a human search engine created by Silicon Valley veteran Jason Calacanis. Search results are non-arithmetically generated by a set of profile builders that create pages of search terms. Mahalo contains the most suitable link for about 10,000 unique queries. Prezi is a cloud-based interactive presentation platform that is destroying Microsoft's PowerPoint. Unlike slides, Prezi can display large images of presentations using scalable canvas. Prezi has a community with more than 45 million users and over 120 million users worldwide. This site received a huge sum of $ 73.3 million

Calacanis condemned Google's algorithm update as having a huge negative impact, Mahalo said that even before the change "grows very slowly." Since Mahalo is trying to establish the user, another Q & A website is starting to grow rapidly. Quora, initiated by two former Facebook employees in 2010, is rapidly becoming popular. Unlike Mahalo, Quora did not offer a penny to the person who answered the question. Then, even if there is a monetary return, why does the user keep in touch with Quora and not contact Mahalo? However, Quora proved that the variable reinforcement of social rewards and the recognition of colleagues is a more pronounced motivation. Quora has built a voting system to report users' satisfaction with responses and provide a stable series of social feedback. Quora 's reward has been proved to be more attractive than Mahalo. The motivation to answer questions is not the economic reward but the expectation of social reward.