A Brand by Any Other Name

Author: Douglas Rushkov Other key words of the brand name "What is the overall reading?": "What to say, how to say" the author believes that "for the media - Familiar youth feels good about himself, he must feel I have received a "joke", but what he advertised, obviously something can be solved, he is I can not understand that he has no choice but to admit that the brand is colder than him. People just buy brands, people think about them, people will spend extra money on projects or large companies that most people know. The importance of the team: People are very concerned about the images they are predicting, they let the different brands create images for them.

Importance to society: Marketers took everyone into account when advertising products

If we adopt the author's claim: people will no longer be worried about the recognition of clothing brands for that image. "What is that?" We believe that the authors say that today's advertisements and advertisements have become more advanced and abstract. It is a feature that advertises a new audience that is confusing and surprising, and is a new achievement in brand creativity. Gruen Transfer: This is a marketing strategy surrounded by deliberately confused layouts and loose tracks of original purpose. It was named after the Austrian architect Victor Gruen discovered this operating technique.

Familiar with the media: The author uses this phrase to describe the attitudes young people developed to prevent marketers from exploiting vulnerabilities.

Cultural currency: The author uses this phrase. The purchase of young people must be socially accepted, meaning "cool". Therefore, advertisements will decide why they spend money. Author Rushkoff analyzes how the brand affects people. The authors show that the company spends millions of dollars to figure out the weaknesses of children, because they want "rad", or "cool". The author also points out which radio and television are controlling children and how much they are interacting with brands. Ironically, marketing is getting better. Men only use soda. Overwhelming sense

This "other name brand" by Douglas Rushkoff is about the commitment to children and their brands. Children and teenagers, men and women are crazy about choosing brands of clothes, shoes, or those representing them. People think the brand name can define them and reflect others to others. To buy Nike as an example means that you are an athlete. Today's children are likely to be targeted because they have not found out who they are. School stress has a greater impact on them than any other age. Children are easily influenced by which brand is "cool" or "medium". People between the ages of 15 and 25 are not easily affected, but are susceptible to the brand. Advertisers display ads by displaying hidden jokes and messages. People who understand this joke feel cold, so I think this brand is cool. This is clearly the way people are wearing and the place people are shopping.

Author: Douglas Rushkov Other key words of the brand name "What is the overall reading?": "What to say, how to say" the author believes that "for the media - Familiar youth feels good about himself, he must feel I have received a "joke", but what he advertised, obviously something can be solved, he is I can not understand that he has no choice but to admit that the brand is colder than him. People just buy brands, people think about them, people will spend extra money on projects or large companies that most people know. The importance of the team: People are very concerned about the images they are predicting, they let the different brands create images for them.