A Brand by Any Other Name

Bob, the old church committee chairman, stood up and talked to other members. "I am reading a book on the growth of the Church.

One of the things that all these rapidly growing churches do is called "branding". After figuring out who they are, they come up with a slogan that can be used to attract others. "

Other Board members thought about this, and some people looked around the room, looked around the room, and saw the idea of ​​others. Then Misletti broke.

Ice: "I like it, all the big products we buy have similar things like" last dish "or" genuine ". It is all about our church. "

"Yes, I already understand that our slogan is" better than people who exploded in the next block. "

President Bob tidied up my throat, "Of course I can not agree with this kind of emotions, but the idea of ​​building a brand is to explain our church and that our church is better than other churches I can not say that. "

At that time, the idea of ​​the slogan began to emerge from the newly hired committee. (After all, they want to taste bananas, so they are not that funny

"What happened: 'The hometown of preaching in 15 minutes'?" Some members saw how Pastor Fred reacted to it. It does not seem to end, so they proceed

"I got one more," Murphy said. "Let us use it:" There are few children, quietly. " "President Bob shook a little and answered.

Not only because we have few young families with children, the church should have a positive side. "

Some other slogan ideas also found a way to solve the problem. Mr. Lethi said, "Pew is too comfortable, you can stretch them," she added. "There is enough space anyway"

Buster said: "Our choir makes a happy voice!" Then he added with a smile.

After long deliberations, the board finally decided the perfect slogan to explain their church: "A wonderful casserole, ancient hymns, a very good sermon."

At the conclusion of the meeting, Pastor Fred gathered him and left. He had some other slogans to explain the church, but he thought it was best to keep it peaceful.

This "other name brand" by Douglas Rushkoff is about the attention to children and their brands. Children and teenagers, men and women are crazy about choosing brands of clothes, shoes, or those representing them. People think the brand name can define them and reflect others to others. To buy Nike as an example means that you are an athlete. Today's children are likely to be targeted because they have not found out who they are. School stress has a greater impact on them than any other age. Children are easily influenced by which brand is "cool" or "medium". People between the ages of 15 and 25 are not easily affected, but are susceptible to the brand. Advertisers display ads by displaying hidden jokes and messages. People who understand this joke feel cold, so I think this brand is cool. This is clearly the way people are wearing and the place people are shopping.

Author: Douglas Rushkov Other key words of the brand name "What is the overall reading?": "What to say, how to say" the author believes that "for the media - Familiar youth feels good about himself, he must feel I have received a "joke", but what he advertised, obviously something can be solved, he is I can not understand that he has no choice but to admit that the brand is colder than him. People just buy brands, people think about them, people will spend extra money on projects or large companies that most people know. The importance of the team: People are very concerned about the images they are predicting, they let the different brands create images for them.