Cultural Dimensions of International Business

Cultural Aspect of International Business Introduction - This SWOT analysis is about Lion Nathan China Brewing Company and its competitive advantage in its business. The main problem in this case is to analyze the background and reasons for the company's entry into China while trying to predict the appropriate management decisions about the future of the company. We can use many sources to inform us about good decisions and good data to help predict the future. After discussing the important determinants of culture, studies of famous cultural aspects that will more clearly reflect the influence of culture on international business will be emphasized. Dimensions of cultural differences are especially necessary for internationally active organizations to understand and respond to these differences, and these differences are based on the different standards, values ​​and values ​​of the countries in which they are located It can express with expectation. (Johnson, Scholes, Whittington 2008: 190) Here, I must mention one of the most effective studies on the cultural aspect, the cultural aspect of Hofstede. Doctrine and collectivism, masculinity - femininity, and short-term / long-term direction From an international business perspective, the cultural aspect is an important aspect. Understanding how to see various characteristics of business in different cultures helps administrators to understand and navigate the international business market correctly. 2) To explore the theme of Hofstede's cultural aspect by exploring the six cultural aspects of Hofstede framework and to use these aspects to better understand culture and people 3) Case study of cultural differences; urgency of managing cultural differences as part of human resources management; 5) Conclusion In this article, the authors discuss the cultural aspects and international management practices of the UK and Mexico. This is a guide for administrators of countries that are not yet considering these countries as part of the business. The author shows the cultural five dimensions of Hofstede and the cultural dimension of Fons Trompenaars. According to Hofstede, each culture must deal with the problem solvable according to the range of dimensions leading to a unique gesture faff in each society, depending on the trend of one or the other end of the range of each cultural dimension It will not. Strength (Longatan), 2008). Professor Geert Hofstede conducted the most comprehensive research on culture and how it affects the workplace.