98% of Gen Z Own a Smartphone

As the first generation of the smartphone era, ownership of these devices is almost everywhere among today's youngest digital consumers. Most people (98%) answered that they own smartphones, but smartphones are currently the most popular when asked for the name of the most important connected device. Choose in daily life

These trends apply to the Z generation of the whole world, but there are some important changes that need attention. The Asia Pacific region and the MEA are likely to choose smart phones because there is a possibility that the major Internet devices may be close to 80%, but in North America this number is more than half. Indeed, nearly one-third of the North American Z generation selected laptop computers as core devices. When you hear that this group is called mobile dedicated generation next time, you can think carefully.

There is ample evidence that the Z generation consumes large amounts of media on smartphones. The use of smartphones is almost everywhere in this generation, about half of which are connected online for about 10 hours a day. Therefore, media consumption of the Z generation is incorporated into everyday life, so we have not decided to consciously consume content. Teenagers (13 to 18 years old) smartphones consume television programs, videos, music, games, social media for about three hours a day. Millennial generation is also a heavy user of digital media, but they are more consciously beginning to consume content digitally

Millennial generations use an average of three screens, but Generation Z students often use up to five screens. Most people are using smart phones, televisions, laptops, desktops and tablets. These devices occupy 10 hours of the daily activities of Generation Z. Through constant irritation at your fingertips and access to information of all the world, they gain 8 seconds of attention and train their brains to anticipate immediate satisfaction. Sitting in halls and classrooms to listen to lectures is Z generation torture. Z generation students are more practical and skeptical than the previous generation. Many families who have experienced parents and friends lost everything in a great recession. Their parents do as much as they can to go to college, so I feel a lot of pressure. Because of this experience, they are very concerned about the debt of the university, and the university needs a good return on investment.

The Z generation was proposed by generations abandoned by their busy parents. They chose various parenting methods and gave a lot of "interest, recognition, appreciation". Like the Y generation, children of the Z generation receive protection and strong support, so they do not need to embark on difficult paths of adolescence. Simon Sinek explained in an interview that parents are providing feedback and satisfaction to them. Furthermore, "Teachers are afraid to evaluate students seriously and do not need to associate with their parents, regardless of performance, competitors who participate in medals are eligible to participate." In addition, children are allowed to participate in family decisions It is greatly affected. For the Y generation, this has brought high demands and "rights". While maintaining high demand characteristics, Generation Z achieved a willingness to work hard to achieve the actual goal. And it makes them more practical about life.