7 Ways to Create Better Content – A Summary of “Everybody Writes” Webinar with Ann Handley

Yesterday, I participated in a webinar "Everybody Writes" hosted by Marketo and sponsored by Marketing professor Ann Handley.

If you can not guess with the title, Everybody Writes is a webinar focused on content marketing. Handley recently wrote a book on this topic and decided to share her knowledge with the Marketo community.

I got lots of great information from the conference and I decided to share a short summary of the webinar so that you can review your content marketing strategy!

In her introduction, Handley proposed the fact that content marketing can no longer be ignored. "It is no longer the case that content is needed now.How do you create persuasive content to bring business to your company now?"

Do not create content as a one-time article or blog post. We need to think more comprehensively and break our story into digestive tablets of our audience.

Jason Miller of LinkedIn raised the question "What kind of dialogue do you want to do?" To guide others.

When answering these questions, you will be closer to becoming a thought leader by providing a complete turkey theme instead of a snack piece that you can not achieve.

There is no longer an excuse that there is no interesting topic anymore. You have to reinvent your story, steal your own ideas, and help you tell your story.

If you follow the following formula, provide a useful story, cause empathy, and make your audience feel inspired - you will provide great content that your audience does not want to disappear!

You need to be prepared to write a story opened to you so that the water fills the space in the cracks altogether.

When talking about a story, you need not always care about it, but you need to export them.

You do not have to master each person, but their basic understanding leads to a powerful content marketing team. These skills should be the foundation of your dream team!

"Writing is not primarily grammar - it is important - but that is not the only way to write well - more importantly, writing is about clear thinking."

Therefore, the secret to becoming a better writer is to become a stronger thinker, to write with a strong, self-evident voice.

Ann Handley provided a lot of information at a webinar for one hour, but I have more questions, is it still necessary to answer to content marketing?

About the author: Diana Zaucha, on the content marketing coordinator web, Pagemodo is also responsible for managing our social media. She can find it on the dance floor or you can find products on the iPhone that adapts to marketing and technology trends. From Deanna, please get more information on the website blog and on Twitter.

"Ann Handley is a veteran who creates and manages digital content and builds relationships with organizations and individuals.Ann is the best seller of the Wall Street Journal" Everyone wrote: a guide to ridiculous content creation (In September 2014, Wiley's author is also a bestseller's content marketing and content rule.Creating a killer co-author blog, podcast, video, e-book, webinar (and others), attracting customers and attracting customers How to put a fire (2011, Wiley) She is the chief content officer of MarketingProfs, LinkedIn's influencer, presenter, mother, and writer. "

Everyone wrote a book that I would like you to read more quickly in my marketing career. Ann Handley describes prism writing with marketing strategy and content strategy. All companies are media enterprises, all companies are content creators. She provides good advice and advice on how to write better content for the digital world.

I'd like to have content marketing books on my desktop, but recently I enjoy Everybody Writes: your creative guide and stupid content created by Ann Handley. It is full of practical secrets for improving your writing game and creating connected content. Also it is very attractive from cover to cover. I read many comic books when I was young. I am an adult, so it has not changed so much. One of my recent favorites is Mercy from Reinhard Kleist. This beautiful book and book are about to tell the real story of Nick Cave. As things go forward, it is obvious that the boundary between facts and fiction has obscured a singer / songwriter / almighty ghostly guy, so I say "try". I am a big fan of Nick Cave, so I swallowed this book, but I think that anyone who likes spin can enjoy it here.