6 Ways to Convince Customers to Buy

Customers never purchase for the function of the product. They purchase because they think that these functions have some "advantages"

Unfortunately, most sales and marketing information talks about features so customers are trying to figure out their advantages. It is to ask your customers to do heavy labor for you.

If you convey the benefits of using the product rather than the function of the product, you can earn more customers earlier. Based on the conversation with my favorite sales faculty, Barry Rhein, there are six rules.

A function means that a product or service is "there" or "there". The "meaning" of products and services for customers is an advantage. For example,

If you use simple and strong words to express emotions, customers will be longer and easier to learn profits

There is no emotionally beneficial thing as much as using a tired business Clichy or overly professional terminology.

Most people have only 2 or 3 ideas at a time in short-term memory. The advantage of a long list is only confusing

The general advantage of your product category can persuade customers to purchase ... but it is not necessarily yours! Please take advantage of the difference between you and your competitor.

Customers ignore the advantages of abstraction and use fuzzy adverbs and adjectives to express them. Specific and specific benefits are more persuasive, "Keep in mind".

"CAC is the cost to persuade potential customers to purchase goods and services, eg CAC is the time you spend purchasing all the costs (marketing costs) spent on purchasing more customers By dividing by the number of customers obtained during the period, the company pays marketing expenses to $ 100 a year for 100 customers in the same year, so CAC will be $ 1.00. "Viral Marketing Is based on product usage situation. The application (sometimes based on the implementation of the recommended system (for example, Lyft user communicates the permitted recommended code), that code applies to each user riding for free.

This phenomenon called "framework" has been used by marketers for decades. They usually use it to persuade potential customers to purchase expensive credit items such as cars at a price lower than the price of a day cup of coffee. Start-up companies like Soylent are also used as a way to reduce subscription-aware costs. I am not saying that this unit has good and bad aspects. After all, behavioral economics and data science do not allow marketers to manipulate you to do things you do not want to do. At the end of the day, this is a very good marketing. However, it is useful to understand how marketers (including me) use known behavioral bias to sell things you do not need.

Definition of my favorite marketing: People make the environment they want to buy. The job of marketing is not to persuade customers to purchase. This is to provide people with the information they need to build trust and relationships and make purchasing decisions. Then ask the seller and trust the customer to make the right decision for himself. This really truly thinks customer needs first. - Debra Russell, Debra Russell Coaching, LLC "Mistakes are human." The company consists of humans, so the easiest way to connect with customers is to show their human faults. I do not always hone like this one. That is unrealistic. Instead, break strategically your own model and show the customer that you are like them. Then please clearly review why your products and services are very useful for you or how it will be useful. - Julia M. Winston, Brave Communication