4 reasons Nike's business will dominate

According to Morgan Stanley's report, sportswear and footwear will surpass the industry over the next five years.

This means that Nike, the industry leader, is likely to create a business boom. Other brands that may benefit include Under Armor, Foot Locker, and Finish Line.

Under Armor surpassed Adidas recently and became the second largest sports brand. However, annual turnover of $ 3 billion is only a small part of Nike's $ 28 billion.

According to Morgan Stanley, the number of people participating in running activities has increased an average of 9% each year since 2005. This data also shows that the Millennial generation indicates that exercise is essential to health, and that parents are concerned only with diet therapy

"The increase in activity led to an increase in sportswear and footwear consumption," analysts wrote. "I think sports shoes and clothes are not just fashion trends."

Nike faces competition from companies such as UnderArmour, New Balance, Adidas and Lululemon. Weapons competition has brought innovation and products consumers can not resist

According to a recent study by Deutsche Bank, Nike "interwoven" the upper part of the shoe into one piece rather than sewing pieces together using "automation, high-tech formation [technology]".

The popularity of yoga pants and sneakers is often seen as a fashion trend, but analysts at Morgan Stanley believe shoppers will be interested in leisure and comfort.

Emerging middle classes in China and Latin America are increasingly demanding sportswear

"As per capita GDP increases, consumers can earn more disposable income, and we generally believe that sports participation is rising," the analyst wrote .

The reason for choosing Nike as the project theme company is that Nike is one of the leading sports equipment manufacturers that dominates the world market. However, football shoes are the product line that the company recently sought. The history of Nike football shoes is as old as other brands, not famous. In addition, Nike football shoes are usually very expensive: the price of Nike football shoes is generally higher than other brands of the same product category on the market. But compared to competitors, they can still occupy an important market share with football shoes.

Nike manufactures various football products such as soccer shirts, footwear, fixtures and so on. Nike's football business reached a new level in 1998. In 1998 Nike football shoes increased year-on-year, sales increased 74%. Nike's soccer shoes and fixtures field has grown in recent years. At the 1994 World Cup, Nike's performance in the game was limited. In the 1998 World Cup, six teams (Brazil, Netherlands, Italy, Nigeria, Korea, and the USA) are sponsored by Nike to provide footwear and clothing. In addition, the company has established new partnerships with European club teams such as the American football team, FC Barcelona and Milan Inter Milan, which are also expanding the football product market.

Nike is the best shoe shop in the world. The basketball player still wants to be like a microphone, but the shoes company wants to be like Nike. Nike currently dominates the footwear market in the United States, accounting for about 45% of the total market. Nike dominates more than 20% of the US sports shoes market. The company designs and sells a wide range of sports shoes including baseball, basketball, cheerleading, golf, volleyball, hiking, tennis and football. Nike also sells Cole Hear dresses, casual shoes, sportswear and equipment. We also operate NIKETOWN's shoes and sportswear shops, Nike's factory outlet, Nike women's shop. Nike sells its products in the United States and approximately 160 countries