30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World’s Best Radio Ads

In long-term advertising campaigns, few very attractive radio stations like Motel 6, Tom Bodet as a folklore statement promises that the motel "will give you the light".

Robin Fitzgerald of BBDO chose one of her favorite three videos with our new "Best Ads Ever" video - the event is already running A wonderful 31 year. In 1986, David Fowler, the creative director of the Dallas Richards group, signed him after hearing what Bodett talked about NPR's All Things Considered 6 Motel

The rest is history. In 2003 when the event lasted 17 years, Bodett told Adweek. "I think that you know when everyone will finish, but it seems that it will never end."

It is not yet. In fact, the latest implementation shows how far it is, but it shows how much it is changing.

Fitzgerald of Chief Creative Officer at BBDO Atlanta told Adweek, "I think radio is one of the most difficult things." "You have only a script with you, it's there, I am very grateful for the radio to go well."

Chris Smith runs an account in Creative with Richards. Smith entered the eighth grade in 1986. He told Adweek in 2015 that the event was one of the reasons he first entered the ad - even if he was fascinated by Richards

"My original idea for this account is simple, please do not mess up," he said. "Before being accused of doing so, only a handful of authors have touched it, it is precious and exquisite, I think that all these pressures are to process most sentences We have a group of more diverse writers including women, teenagers, other heads, even art directors. "

Please check the above video to learn more about her favorite advertisements and Fitzgerald including her recent work from BBDO Atlanta.

When Dallas' advertising agency Richards Group won Motel 6 in 1986, its creative director David Fowler knew the people in this campaign. Fowler was a fans of Tom Bodet's NPR critic in the mid-1980s, became a residential architect of Homer in Alaska, decided that Bodet's voice and attitude "people who can hire someday". The company's initial advertisement brought a simple incentive to seriously tackle the game, but they reinforce the idea that Motel 6 is an ordinary person's stay - all other 'related to luxury hotels' Nonsense "without comfortable place to sleep. In the same AdAge interview in 2007, Tom pointed out, "Your eyes are closed anyway, so you do not have to decorate the walls of the motel's room."

Tom Bodet started his career through a series of lucky events. Before he became a spokesperson for Motel 6, Tom Bodet earned a living with Homer carpenter in Alaska. He began posting papers in local newspapers and made comments on the life of a small town for the local radio station KBBI. In 1984, Bodett sent some of them to the National Public Radio, and to his surprise, the NPR program All Things Considered chose to play them. Regarding the NPR problem, Bodett recalls, "ATC was once their main afternoon news program, there were voices from all over the country at that time, we were talking about it ... anyway, I sent a collection, I have not expected much, but I'm very happy that everyone has played and expected more. "

In 1986, Bodet built a house in Homer, Alaska, and contributed to NPR's All Things Considered. Creative director of advertising company of Richards Group listened to his story at NPR and hired him to record Motel 6's commercial. Bodett is using a famous column "we will announce highlights for you" spokesperson of the chain. . As Bodet said "It seems to be a person staying there," Fowler said, he hired him, David Fowler said, "He has a national budget motel with humor and humility God Brand Account, you can create an advertising campaign with this person. "