2004, English, Book, Illustrated edition: Introduction to mass communication : media literacy and culture / Stanley J. Baran. Baran, Stanley J.

Most of the readings listed below come from Baran's "Introduction to Mass Communication" book. Be sure to use the 9 th edition (copyright 2017). Please finish reading every day before class. If that chapter is posted for 2 days, please read it before the class on the previous day. Other readings not listed below may be distributed in the class. Your work: On September 7th class, you will receive instructions to check media usage status. We will record the usage status of mass media continuously for 7 days. In the class on September 19, I divided you into a group of 3 to 5 students, you discuss what you learned from the audit, and you draft a short article (whole group). To summarize your ideas

In this article, Stanley Baran introduced the literacy and culture of mass media, and described specific complaints about advertisements. He pointed out that advertising gets in the way, becomes fraudulent, exploits children, pollutes the culture and pollutes. Advertisements are ubiquitous, advertising can get in the way because it may interfere with our experience and change it. It can be deceived as advertising implicitly sometimes explicitly says to improve someone's life by purchasing goods. Because they are goals, advertising also uses children. There are some particularly exciting ads. Finally, advertising requires and confuses culture by attracting human values ​​and needs. Advertisers use AIDA methods and consumer culture to accomplish this. The AIDA approach is used to convince consumers that consumer culture is not a cultural aspect of our lives but consumer culture is used to impose a new definition and serve advertisers.

Stanley Baran got a doctorate. After acquiring a master 's degree in journalism from Penn State University, he conducted communication research at the University of Massachusetts. He taught at Cleveland State University for 4 years and then moved to the University of Texas. He led the graduate course at Austin's Radio, Television and Film Department for 9 years and won numerous educational awards including AMOCO Teaching Excellence Award and Teaching of Excellence as the best lecturer on the campus of 40,000 students did. Academy 's excellent professor and student opinion survey of Utmost Magazine received the Best Coach Award. Dr. Balan moved to San Jose State University in 1987 and served as Director of Television, Radio, Film and Theater for 9 years. At SJSU, he was appointed the president of the university and became an excellent researcher at the university. Currently he teaches at Bryant University. So he is the founding chairman of the school's department of communication.