18 Reasons Why a Shopper Abandons their Shopping Cart

Wait a second. For discount, it is no problem to spend $ 72.00, but now the final price is nearly 100.00 dollars. Click "I do not really need that product anyway." Because they left a negative emotion on the site, they may not come back. If the abandonment rate or bounce rate of a site's cart is high, it is necessary to review it. The 18 reasons for abandoning the shopping cart are due to problems of the website rather than personal problems (although this sometimes happens).

According to the e-commerce survey conducted by Visual Website Optimizer (VWO) in 2014, 28% of shoppers abandon their shopping basket when unexpected shipping costs occur at the time of purchase. Shopping carts are abandoned less often if transportation costs are specified. Other major problems are confusion about store navigation and security issues. For example, if you have a flat fee, please list directly on the homepage or each product page. Or if you are calculating the shipping fee for each order, consider recording the fact in the shopping cart at the beginning of the process, not in the final stage. The direct way to do this is to add the "calculate shipping fee" feature directly to the shopping cart. With this feature you can decide additional charges at the beginning of the checkout process.

In today's online shopping and price comparison consumer culture, the abandonment of shopping carts has become one of the biggest problems in the online travel industry. Giving up on the shopping basket, people are introducing online shoppers shopping without confirmation or checkout. Generally, too much money was left on the table. In fact, due to incomplete purchase of potential travelers, there is a variation of about $ 78 trillion. This is three times the travel company's actual production ($ 44.6 billion). Regarding the proportion of interest rates, the entire tourism industry is affected by 81% of the abandoned shopping cart while other online retailers make up 68%. In addition, the proportion of online travel agencies (OTAs) is as low as 89%, followed by the aviation industry.