12 Stats That Prove Social Content Influences Consumer Buying Behavior

Social media is no longer just a conversation, it's about business. Social factors have always played a role in consumer purchasing habits, but smartphones and social networks everywhere have reached a new level of mouth

Today, most consumers around the world have stickers and purchasing power in their pockets every day. Because we forgot to enter the store to discover new products, consumers can get inspiration by simply scrolling through their social feeds. They no longer need to call their friends to recommend them, they will post on their social network and will get free responses from family, friends and perfect strangers. This is especially true for the brand population that is the most coveted. Millennials

Whether your goals motivate and engage social audiences or promote online and in-store purchases, these are 12 statistics that your brand should not ignore.

81% of consumer purchase decisions are affected by friends' social media posting. (Forbes)

Facebook accounts for 50% of total social recommendations and 64% of total social revenue. (Commercial Insider)

31% of consumers said they are using social media channels to find new items to buy. (Ai Mia Hotel)

Millennial generation is six times more likely to use digital channels to learn about new products. (Facebook insight)

84% of the Millennial generation say that user generated content from strangers at least has some influence on purchased items. (Gartner's)

53% of consumers recommend businesses and products with tweets, and 48% of consumers purchase these products or services. (SproutSocial)

If the page contains images from social media, the customer is six times more likely to purchase the product. (Weekly advertisement)

According to the social media usage statistics of 2017, two-thirds of online buyers are starting to purchase online. In addition, social media influences customer purchasing behavior. Consumers say to review reviews and ratings of products and services before purchasing. The social existence of a business can make it more reliable from a potential customer perspective and increase potential customers and business. Therefore, formulating a social media marketing strategy can increase direct sales or contribute to sales funnels.

Even before the advent of social media, consumer purchasing behavior is influenced by feedback from others. Companies should not underestimate online reviews. Negative feedback can lead to serious loss. Today, consumers are involved in making and breaking brands. Companies can use this by encouraging user generated content (UGC). UGC includes videos, blogs, images, and other forms of media created by end users. These content is spread and shared by various social media platforms and affects consumer purchasing behavior.

Consumer purchasing behavior can be defined as those who purchase products based on contextual impact, psychological impact, and social impact. Factors included in the impact include product purchase motivation, purchasing attitude, personal lifestyle, family problems, regional culture and so on. (William, Pride and Ferrell, 2008) Recently, many diseases such as H1N1 and SARS spread all over the world, affecting the healthy life of the community. These bird variants come from animals such as chickens, cows, and pigs. Because of the health problems caused by this disease, existing diseases make consumers aware of the consumption of meat products. (Lalor, Kennedy and Wall, 2011). In addition, if consumers regularly consume more meat, the proportion of health problems such as cancer will be higher. (Izmirli and Philips, 2011)