"Which One of These Sneakers is Me?"

Anthropologist: "Various scientists aiming for enemies before conquering the military - participate in the focus group and observe" trends "on the street" (103)

As merchants use these trends to create a variety of social stereotypes, children are trying to define themselves through a brand. As Rushkoffs mentioned in his article, "Which one of these sneakers is me" (Rushkoff, 2000, p. 120) makes this information easier to understand and convey for children. They are in the state of trying to identify themselves, which allows them to identify existing images rather than their own images. We must be their most important role model. It is a pity that parents often do not approve these marketers who are aiming for children to advertise the products and values ​​of these children. Some children accept strategies that marketers are doing. At that time, more research was done on this point to determine these defensive measures to solve these problems. (Rushkoff, 2008, p 120)

For sneaker enthusiasts - I am a self-discriminating OG Sneakerhead - there are many in the first paragraph. Let's see it: First, cooperation refers to a sports shoes company, Adidas, working with other brands and / or designers to create existing shoe collections. Here is a collaboration between Adidas and a Japanese lifestyle brand that is highly appreciated for producing high-end clothes and bags. Collaborators integrate their personal or professional brand style into existing product lines and make new and limited changes. No doubt, collectors can pursue very much cooperation

As a sports toe, I have collected various brands of sneakers, especially Nike Air Jordan and Adidas Originals. Although the price of these collection shoes is more expensive than regular sports shoes, the value of the collection of these products is one of the key elements to stimulate my investment in these limited editions. As explained in "Limited Edition Shoe Wars", "Many sportswear major brands launched limited edition shoes and sneakers, they were looking for shawl shoes lining up in the shop," I will. The important details are that these buyers were auctioned online about a month ago and then officially released. But as the cooperation of those sports shoes was directed towards the hunger marketing strategy the situation changed.