‘The Medium is the Message’ by Marshall McLuhan

Marshall McLuhan: Unlimited, Media by News, Marshall McLuhan, Suite J Corte Madera, 2005 Gingko Press, Eric McLuhan and W. Terrence Gordon, 23 pages, £ 47.00, ISBN 1- 58423-051-7 Marshall McLuhan Was one of the most important and influential scholars at the Toronto School and in the 1960's shocked the world with media theory "media is information and media is people's expansion". These two concepts first appeared in the book "Understanding the Media" (McLuhan, 2001).

"The media is this message," Marshall McLuhan (1964) discussed in his masterpiece "Understanding Media: Expanding Humanity." Because people seek to gain a deeper understanding of the interactions between media, society and culture, more specifically how society, culture and civilization are formed by lenses of media consumption and production A sentence serves as an important point of view. In contrast, the interaction between the media and the culture should not be seen across the coin, and to what extent the media expression itself reflects the characteristics of its own culture or civilization.

Utilizing the idea of ​​the media scholar Marshall McLuhan - McLuhan's saying "media is information" and "media is a metaphor" are fundamentally different words, literature and television culture in information processing and prioritization Will be explained. Please think that each medium is suitable for different kinds of knowledge. The necessary conditions for a reasonable investigation are only weakened by watching TV. Therefore, reading, which is a typical example cited by postal delivery, is actually intense intellectual participation, immediate dialogue, and dialectic, and television requires passive participation only.

Marshall McLuhan's work "The media is information," His idea is, "The media sometimes sometimes interferes with seeing what the media is doing." What we do in the world is more important to us. Perhaps the next most important task for us is not simply focusing on messages, but by designing our design by actually putting ideas into the media role.

In "Media is Information", Martial McLuhan explains how simple media the work of media plays an important role in the information of the work. In particular, this medium greatly influences how the observer of the work acquires meaning and importance. In the class, we discussed the "The Last Intern Bard" (2013) and applied the McLuhan theory. In this course exercise, I began to recognize and recognize the way the media completely affected how viewers receive information. McLuhan is exploring the concept of this media from a very broad and comprehensive perspective. One aspect of the McLuhan theory I felt was particularly interesting was his view that "the content of every media is always a different media." In other words, the contents of the work and the medium of the work may affect the work. Briefly, media and messages are mutually established