The hero of this story takes the form of a story - a verbal snapshot of a certain moment. Michael Moss, the author of this article, has laid the foundation for his story by explaining the scene appealing most readers. Several of the world's largest companies are gathering to threaten the epidemic of obesity. . His choice is effective as it makes the reader understand that the CEO does not really work, but the problem they face is too big to bear by themselves.
This article is based on the current obesity crisis in the United States. Since this article cited from nonfiction books scheduled to be released this month, the author interviewed the theme of all the major "junk food" companies in the United States and gathered his results in a more narrative format. . He divided the article into several sections and focused on specific companies in each department (General Mills, Philip Morris, Frito-Lay, etc.). The writer makes the reader understand the distinctly different personality of the major company, and it is probably the most beautiful quality of this article. He understands that when we enter the CEO's idea, when the company corrupts, all employees do not use the same approach (such as a corrupt company or a company that fired it) Sales representatives try to make the product healthier
Temporary Science of Addictive Junk Food Michael Moss "Temporary Science of Addictive Junk Food", Michael Moss said that the company in turn uses food science and strategic marketing to increase consumer diet For the benefit of their business to prove. He first described in detail the conference among the CEOs who are talking about the epidemic of obesity. Craft executive, Michael Murd, wanted the industry to change its approach, but General Mills told the participants that they closed the idea and will continue what they were doing. Moss then announced three case studies to explain how this "abnormal science" took place. In Part 1 I will explain how Dr. Pepper designed Cherry Vanilla Dr. Pepper through Product Optimization (21), the process of trying to find the "happiness point" of the product. Executives are currently working on carrot marketing campaign "to confess his Coca Cola era" (¶ 59)
As explained in the recent New York Times magazine "Extraordinary Science of Addictive Junk Foods", it can not be denied that the desire of junk food is a strong physiological response - apparently food manufacturers carefully And developed strategically. Food Our favorite supermarket snacks are made of "perfect" sugar, salt, fat, and other chemicals designed to make us want more. However, you can avoid processed foods by eating as much healthy whole food as possible. Please try the following tips and see if it meets yourself. (Eat a bite of these delicious snacks, a dietician swears to suppress the desire for sugar!)