� Simplest model of communication reflects the work of Shannon and Weaver.

¿ The model consists of the sender, the message, the channel on which the message is sent, noise or interference, and the recipient.

¿ Normally, the communicator blames the viewer not to accept the message, but normally the selected sender, encoding process or channel is not applied correctly.

¿ 1/2 provides a way to satisfy the recipient's personality needs in the situation of the group you want the recipient to reply to.

¿ 1/2 adds to the model the context of the relationship and how it affects Communicator A and Communicator B.

¿ 1/2 includes the social environment within the model, which indicates that it affects the reference frames of communicators A and B

¿ The type of public is important to the public opinion process. Because each of them requires a different strategy.

¿ 1/2 Elements that constitute public opinion, that is opinions, beliefs, attitudes, values ​​must also be taken into account

¿ 1/2 attitude - state of mind about facts or conditions; feelings or emotions about facts or conditions

¿ A classic early model was born from a study of "group dynamics" by sociologist Lang and Lang.

¿ 1/2 This new paradox may lead to social behavior (elections, removal of products from the market, etc.).

¿ 1/2 At this point new social value appears, it is a part of the people's feelings. (This takes a very long time to take place.)

¿ 1 / 2McCombs and Shaw (1993): The media not only teaches people the broader way of thinking but also teaches how to think about concrete projects and what to think next.

¿ 1/2 However, in the next news cycle, the theme of the previous day disappears and the importance of news consumers will disappear.

Rogers and Dearing (1996) further developed this theory and provided the concept of important agenda setting.

¿ Concept 1: The agenda setting process is a very fluid and dynamic attempt to draw attention of media, the public, and / or decision makers.

¿ A targeted viewer is necessary to discuss what you read on 1/2 newspaper or online, or what you saw on TV.

The communication model of Shannon and Weaver (1947) incorporates communication into mathematical theory and creates a linear process of how to interact with the media. The theory is primarily about the concept of telephones and radio waves, which were the main sources of media coverage in the 1940s. This model is designed to effectively evaluate the communication between the sender and the recipient and later apply it to all forms of communication. Noise: a message sent from the sender to the encoder before it is decoded and sent to the receiver. It is the only part of the model passing through each region, which is the most important part in my opinion. Noise is not necessarily a physical noise, but there are cases of various messages, images, or other forms of communication.

One of the oldest and simplest theories of communication comes from Shannon and Weaver (1949). However, Shannon and Weaver are not PR experts, they work at the Bell Telephone Lab in the United States. Shannon and Weaver focus on the accuracy and efficiency of the phone. Their models are easy to understand and universally applicable, attractive not only to people in the public relations and communication fields, but also to scholars who developed a theory to explain the more complicated models and the human- and organizational communication processes It is. I will force it.

Shannon and Weaver have developed a general communication model called Shannon-Weaver model. This includes dividing the information system into subsystems and evaluating the efficiency of the various communication channels and codes. They proposed that all communications must contain six elements: the model is often referred to as the "information model" of communication. The disadvantage is that the model treats communication as a one-way process. This can be solved by adding a feedback loop. Noise represents a factor that interferes with or affects the message when the message is sent.